This online brand guide is built for the staff, design and media agencies, and suppliers of The Ploh Group to access and be familiar with the brand and its applications. It acts as a repository for house graphic elements and artwork, from which relevant parties can download for use. It website is given a premium look to parallel the Group’s brand image.

This microsite is built to accentuate the theme, “Experience the best of Bali in 5 exclusive packages”, as an integral marketing platform to increase bookings and revenue. The website’s design echoes villa’s architectural flair with its minimalist style that offers a clean, contemporary feel. A gallery and video showcase of the villa further entices the reader spectacular views. A pure HTML site with no Flash elements, it is search engine optimized. The webpages are animated yet mobile-friendly, making them suitable for browsing on the iPhone and iPad.

The official blog of Alila Hotels & Resorts, it caters for the dissemination of the organisation’s unofficial news through a personal approach. The look and feel stays consistent with the Alila Hotels & Resorts corporate website to ensure consistency in the brand image while creating an additional channel of communication with the target audiences. Customised from a WordPress blog engine, this blog also publishes articles by guest contributors.

This is a microsite featuring the residential villas. The homepage is incorporated with a ‘magnifier’ to let user see any preferred segment in greater detail. The spectacular multi-condition viewing preference selector is built in to allow the user to view the units from different angles. Coupled with the 180-degree panoramic view and 3-D virtual tour of the place, the user is already enthralled being the site in person.

Partnering with Duet Design, we execute a series of monthly e-newsletters showcasing people, promotions and facilities, and to a platform for design interaction. The e-newsletters are designed to mimic postcards, which carry teasers that trigger user’s curiosity and entice them click on a link to a customised web page for more details. As an important email marketing programme, this project also gives emphasis on its ROI measurement.