Nestled within one of only three landed residential estates in Jurong, The Woods – Westwood Avenue is among a limited collection – 93 three-storey strata-titled cluster houses. An extension to the project’s print collaterals, the website’s look and feel captivates its audience through sound and interaction.

Showcasing a luxury condominium at Leonie Hill, the website for Twin Peaks illustrates the property’s mantra of living at the height of style. A site exuding the grandeur of urban living, it befittingly presents a property situated at an up-market location in Singapore, which offers various apartments and iconic furniture. Building a site that targets local and overseas clients, the project includes providing design interaction to compliment print the property’s collaterals.

Working together with agency partner Publicis for the client Kheng Leong, we formulate the design concept based on the idea three worlds the condominium creates for its residents. An extension to the project’s print collaterals, the website’s look and feel captivates its audience through sound and interaction.

Search engine marketing is another contributing factor towards the success in marketing this project.

The Holland Collection by Lippo Realty exemplifies the exquisiteness of individuality and unique taste. Hence, a rare approach to its Flash introduction, with the use of illustrations, is adopted to set the development apart from its competitors. Background music is blended in to create the perfect mood, while floor plans for the various unit types are incorporated for the user’s viewing convenience. The site targets overseas clients, as well as local ones. Hence, an international touch is critical.

A plush residential development sitting in the picturesque environment of Sentosa, Kasara – The Lake exemplifies first-class living experience. Hence, the website should reflect such opulence and exclusivity. The visual appeal also aims to complement its print communications. Together with the background music, the site captivates the user with as he manoeuvres through.