Capella Connections

Category: Design, Hospitality, Work

Sector: Hospitality
Medium: Email
Scope: Email Marketing / Campaign Management

Partnering with Duet Design, we execute a series of monthly e-newsletters showcasing people, promotions and facilities, and to a platform for design interaction. The e-newsletters are designed to mimic postcards, which carry teasers that trigger user’s curiosity and entice them click on a link to a customised web page for more details. As an important email marketing programme, this project also gives emphasis on its ROI measurement.

 

 

 

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