Kronenbourg 1664 – Singapore

Category: Design, FnB, Mobile-Friendly, Work

Sector: F&B
Medium: Web
Scope: Design and Development

This website is a showcase of Kronenbourg’s family of beers to strengthen its local brand presence. In maintaining the rich culture behind this French brew, the primary colours of the site were selected based on France’s official colours – Red, white, blue. The site’s visuals are also evocative of the art capital, a fine definition of the French Art of Pleasure. Product details are presented in an interactive format, accompanied by a “locate Kronenbourg’ feature and an online ordering form. No Flash elements are used in this site, hence suitable for iPad and iPhone users.

 

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